By William Seidman
David Brooks is writing a book on “neuroscience and sociology” and is interested in the science (and mechanics) of learning. I heard him speak at the Aspen Institute - you can hear his talk here.
Some of his points re learning:
- emotional connection is vitally important
- genuine caring is the single most important factor
- most brain function is beneath consciousness and knowledge must penetrate to deep levels to be sustainable
To coach well you must create a strong emotional connection with your coachee. If your coachee knows that you care and that you listen, the chances of success increase hugely. Establishing an authentic relationship – and then, coaching well – is the best way to go.
Emotional connection provides a powerful platform for working together.

