Success Stories
A Fast Food Company
Impact: They project a $48M increase in revenue from use of Cerebyte.
Improved customer service was seen as the only means of surviving in the highly competitive fast food industry. The company had identified support from the restaurant manager as the most important factor in guiding customer-facing staff to improve service. Using the Cerebyte solution, they defined and implemented an "Internal Service Initiative" that significant improved the restaurant managers' leadership in over a thousand locations in just a few months.
A Financial Management Expert
Impact: They project an increase in revenues of $350,000 per month and an increase in profits of $200,000 per month. They also project that the Cerebyte solution will increase their customers' revenues from $40K per year to more than $1M per year.
An expert on the utilization of home equity to increase a homeowner’s net worth taught a class on his technique. This class, which costs $6K, always got people every excited about the program and how rich they would become. Unfortunately, most people were not successful with the program and came to resent the cost of the course. They brought in the Cerebyte solution to ensure that their clients were successful in using the technique. Cerebyte conducted a knowledge harvesting of people making more than $1M using the technique. This expert knowledge was packaged into a private labeled Cerebyte Digital Coach that was sold as an option to course attendees for $350 per month with a 15 month commitment. Users of the system have stated that it paid off the entire 15 month investment in the first month. This company expects to have 1,000 customers using the Cerebyte Digital Coach in the next 6 months, each paying the $350/month.
Audiology Clinics
Impact: The audiology companies projects $20M in sales and service from their Cerebyte solution and a $1.2B increase in hearing aid sales.
An expert on management of audiology clinics has developed a model that enables these clinics to increase sales from an average of only $400k in hearing aids per clinic per year to approximately $1.5M. The audiology company uses Cerebyte technology to further refine their process and, in conjunction with the hearing aid manufacturers, market it to audiology clinics throughout the US.
Specialty Apparel
Impact: 6% increase in customer conversion in 6 weeks.
Marketing was doing an excellent job bringing potential customers into the stores, but the percentage of customers who actually bought and the amount they bought was disappointing. Using the Cerebyte approach, the company defined and implemented a "Customer Conversion" initiative that included sublties such as the importance of visual displays and freight management, as well as customer service to improving the conversion rates. District managers loved to coach and used the coaching approach with all of their stores, even ones that were performing well.
Insurance
Impact: 15% increase in net policy count in 6 months.
The majority of this company's insurance agents had reached growth plateaus at 2000 policies and were no longer growing. The lack of growth was undermining the company's overall growth. They used Cerebyte to establish and implement a initiative for "Growing in a Mature Market." The coaching began be guiding each agent to define "a unfulfilled dream" that could be achieved by more growth. Agents became highly motivated to learn and use the expert content.
A Semiconductor Company
Impact: They expect to reduce training times 66% and project a cost savings of $2M per week due to the faster and better ramp-up of new personnel.
Whenever this semiconductor manufacturing company built a new plant, all the best engineers would move to the new plant, leaving older plants stripped of expertise. After many attempts to gather the knowledge of the departing experts, they used Cerebyte technology to harvest the subtle rules of thumb used by the engineers to detect, assess and manage problems. This knowledge is efficiently communicated to new personnel using Cerebyte's coaching model.
A Biotech Company
Impact: They project over $7M in savings in the first year.
This biotech company produces blood plasma products. Each time they make even small changes in the products or production lines, they have to go through extensive re-certifications. They developed an initiative to "Optimize certification." The many different people involved in the re-certifications typically only do a few a year and are involved with the re-certifications only part-time. Considerable time and profitability has been lost because of problems with the re-certifications. They used Cerebyte technology to create and manage a standard process for re-certification.