By William Seidman

Practice makes perfect. You’ve heard this a million times. From a neurological point of view, that is 100% correct with the caveat that if you are practicing the wrong things with the right mindset, you have a great chance at being perfectly wrong!

We use coaches to guide learners to reflect on their learning and share what they have gained from the program. Many participants are so used to passive learning that they don’t know how to reflect and share. Being asked to consciously identify what they’ve learned, then discuss it and record it, is a challenge.

Writing down what they have learned drives still deeper reflection, reinforces positive images, facilitates passage through short-term memory and provides even more opportunities for learning.

We use the the neuroscience of learning to boost learning of the desired attitudes and behaviors.

 

By William Seidman

All learning is the wiring or rewiring of neurons in the brain. Behaviors and attitudes are formed by frequent, consistent and conscious practice over time. Eventually, the new neural connections and patterns overtake and displace the old ones and the learner thinks and behaves in new ways.

Neuroscience has shown that frequent repetition of a key concept, attitude or behavior causes neurons to fire together which wires them together. This consistent firing of new neurons and their wiring together in the brain provides the basis for long-term storage of new ideas. Researchers call the brain’s ability to wire and rewire “neuroplasticity.”

Other neural factors also affect our ability to learn. Positive images cause the release of dopamine that generates a sense of well-being and an openness to learning. Negative images stimulate the release of cortisol and the “fear” portions of the brain that cause resistance to learning.

People also resist learning when they’re given too much information too fast or too little too slowly. This is because short-term memory and the pre-frontal cortex have limited information processing ability. Trying to learn too much information too fast overloads processing. Too little information presented too slowly is boring.

In addition, research has shown that an individual participating in a group learning process learns differently and in some ways more efficiently than he does in isolation. In a group setting, there is a release of neural transmitters that doesn’t happen in isolation.

When positive images are created and things are practiced consciously in a group setting, with full awareness of the barriers to learning, learning becomes much more effective and efficient.

 

Make Learning Stick With Sustainer™

May 16, 2013

By William Seidman Cerebyte’s Sustainer™  is a web-based application that takes the content from an organization’s leadership training program and provides a series of effective reinforcing exercises that drive complete learning. Sustainer™ is based on Cerebyte’s philosophy of Affirmative Leadership, a proven methodology that creates leadership programs tailored to each company’s own unique strengths and [...]

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Managers Can be Great Coaches: 3 Steps

May 13, 2013

By William Seidman Once managers have committed to embracing the role of coach, there are key steps that are integral to mastering the process. 1. The coach must understand that it is important to enjoy the coaching process both for the joy of watching someone become great and for the more selfish reason that effective [...]

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A Sense of Purpose — Making the World Better — Means Everything to Employees

May 9, 2013

By William Seidman If an organization wants to significantly improve employee engagement and performance, it must start with purpose: a clear, collective goal of achieving a social good. When everyone is aligned on doing something important, they will work very hard to master the function. When both of these are in place, any leader can [...]

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Use Positive Imagery to Improve Performance

May 7, 2013

By William Seidman When people envision the contributions they can make to the greater purpose of an organization, and visualize themselves mastering a critical attitude, behavior or body of knowledge, dopamine increases and motivation grows. According to a recent study at the University of Nebraska-Lincoln, simply imagining a coworker who is positive can improve your [...]

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Store Culture is as Important as Sales, Coupons, and Pricing. JC Penney, Are you Listening?

May 1, 2013

JC Penney is once again going to reinvent itself. In the fourth quarter of 2012 they lost an astounding $427 million. Sales had plummeted 28% in that quarter from the year before.  New (and now fired) CEO Ron Johnson’s idea of scrapping coupons and “special sales” in favor of consistent pricing is being blamed for [...]

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Increasing Motivation in the Board Room and the Classroom

April 29, 2013

By William Seidman We talk a lot about the importance of teaching people to be active, self-directed learners in order to become great leaders. To be truly effective, leadership development programs have to be realistic and applicable for each person and situation. The best way to create an applicable and useful leadership development program is [...]

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Customer Loyalty: Why It Matters and How to Earn It

April 24, 2013

By William Seidman What do Costco, Nordstrom, Walmart, Dunkin’ Donuts, and Target have in common? Customer loyalty. Businesses need devoted customers. Extraordinary service is, of course, the well-accepted means of creating devoted customers. There are always managers in a chain whose stores provide extraordinary service, thereby creating environments that customers love and continuously patronize. Why [...]

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IT: Make it a True Customer Service Department

April 22, 2013

By William Seidman Information Technology, IT. Most non-IT people dislike the IT department, mainly because IT departments tend to be focused on technology and not customers. The most successful IT departments are, however, very customer-focused. So how can an IT executive make their organization more customer-service focused? Naturally, the single most important factor is that [...]

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