“Grassroots Change Management” at Oregon Organizational Development Network Meeting
By William Seidman On November 13, Rick and I are featured speakers at a meeting of the Oregon Organizational Development Network on “Grassroots Change Management.” The biggest challenge for most organizational cultural change initiatives is to get large numbers of people to quickly and completely embrace a desired change. Grassroots Change Management engages many people quickly while supporting executive initiatives. By integrating research on positive deviance, fair process, neuroscience and mass customization into a practical methodology, a grassroots approach to CM can change organizations’ cultures faster, more predictably and more completely than was previously thought possible. In this interactive session, I will introduce the science and methodology of Affirmative Leadership, a learning and leadership model that consistently produces cultures of greatness. Affirmative Leadership programs are centrally driven, but look and feel as though they were invented by each individual and local entity. The organization gets the efficiencies of standardization and the energy and commitment of local empowerment. You’ll learn a few simple steps for creating an Affirmative Leadership program, including how to discover your star performers’ wisdom and guide everyone else to embrace that wisdom as their own. I will share stories of how we have used Affirmative Leadership in organizations as diverse as Intel, Jack in the Box, and federal and state agencies with consistent, measureable, and positive results. Attendees will come away with a deeper understanding of:
- How to identify their star performers and discover their wisdom
- How to use the newest neuroscience of motivation to guide prospective learners into intense motivation to be like the stars
- How to create long-term internalization of the stars’ attitudes and behaviors
- How to accomplish this in a way that creates a sense of local empowerment
