About Us
Company Background
Founded in 1997 by William Seidman (Bill) and Michael McCauley (Mike), Cerebyte, Inc. helps organizations achieve extraordinary performance. The original Cerebyte solutions used both innovative methodologies to gather expert knowledge and breakthrough technologies to guide others to internalize the expert knowledge. These solutions were quickly adopted by companies such as Intel, Tektronix, Hewlett-Packard, 3Com, and Collagen Aesthetics, Inc. as their corporate standard for developing and deploying best practices and other forms of organizational cultural change.
Recently, the Cerebyte solution has been enhanced to align with the latest research in positive deviance, fair process, neuroscience and mass customization. This scientific foundation enables Cerebyte to optimize organizational performance faster and more completely than was previously thought possible. The core of the Cerebyte solution is Cerebyte’s Organizational Persuasive Technology (OPT), which motivates the user to engage in learning new attitudes, capabilities and skills and guides the user to practice until these are completely internalized. Cerebyte’s OPT facilitates the deployment of best practices and cultural changes to hundreds and even thousands of people simultaneously.
Cerebyte's industry-leading solution has been used in a wide array of companies including restaurant management, wealth management, specialty apparel management, insurance, biotechnology and semiconductor development, just to name a few. The Cerebyte process is now being implemented throughout the United States, Latin America, Europe and the Far East.
Company Leadership
- William Seidman, PhD.: Chief Executive Officer and President
- Michael McCauley: Vice President, Product Development
- Rick Grbavac: Vice President, Account Management
William Seidman, PhD.
Chief Executive Officer and President
Dr. Seidman is a recognized thought leader and expert on how to develop and sustain high performing organizations. In particular, Dr. Seidman is renowned for understanding the processes required to discover and use expert wisdom to create extraordinary organizational performance.
Dr. Seidman’s doctorate is from Stanford where he spent eight years studying management decision-making. As part of his doctoral dissertation, he developed a groundbreaking technique for analyzing management decision-making. The technique is the core of Strategy to Action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.
Bill’s credentials extend far beyond academia. He has more than 20 years experience as a manager in high technology companies including HP, Silicon Graphics, and Mentor Graphics. Later as the CEO of Cerebyte, he has led engagements for HP, Jack in the Box, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others. He is an experienced consultant and manager of fast growth, high technology environments. Bill can be reached via email at William.Seidman@Cerebyte.com.
Michael McCauley
Vice President, Product Development
Michael McCauley is the recognized leader and expert on Organizational Persuasive Technology, Intellectual Capital Management methodologies, web-based application development and social media usage. Prior to co-founding Cerebyte, Michael spent more than 20 years leading numerous high performance teams at leading-edge companies such as Compaq Computer, Dell Computer, Motorola, Pacific Bell, Novell, LSI Logic, 3Com, Pacific Gas and Electric, Chevron, DuPont, Xerox, Hewlett-Packard and Microsoft.
His many credits include the development of the first systematic method for rating the maturity of project management processes within organizations. His pioneering work in this field later became the foundation for an extensive study of project management maturity conducted by the Project Management Institute and U.C. Berkeley.
Building on his extensive background as an engineer and management process consultant, Michael has developed the unique ability to create persuasive technologies that make systematic and sustainable organizational change possible.
Michael’s undergraduate work was in engineering, he holds an MBA in Management, and is certified by The Project Management Institute as a Project Management Professional. Mike can be reached via email at Michael.McCauley@Cerebyte.com.
Rick Grbavac
Vice President, Account Management
Since joining Cerebyte in 2002, Rick Grbavac has worked with a wide variety of clients including Sears, Advance Auto Parts and Maurice’s in the retailing sector, Strategic Financial and QLKey in the financial sector and other best practice implementations including product development, IT project management, construction, manufacturing and medical. He comes from a background in sales, marketing and organizational development where he was involved in managing sales groups, and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He was also a senior partner in the business development firm of Cason, Grbavac & Murphy.
Rick's background in developing marketing planning systems prepared him to quickly understand the power of Cerebyte's technology. Dedicated to helping clients dramatically improve their operations, Rick has become a trusted advisor and partner in spreading best practices and positive deviant wisdom to our client base.
Rick holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon. He can be reached via email at Rick.Grbavac@Cerebyte.com.