Leadership

William Seidman, PhD.
Chief Executive Officer and President

Dr. Seidman is a recognized thought leader and expert on how to develop and sustain high performing organizations. In particular, Dr. Seidman is renowned for understanding the processes required to discover and use expert wisdom to create extraordinary organizational performance.

Dr. Seidman’s doctorate is from Stanford where he spent eight years studying management decision-making. As part of his doctoral dissertation, he developed a groundbreaking technique for analyzing management decision-making. The technique is the core of Strategy to Action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.

Bill’s credentials extend far beyond academia. He has more than 20 years experience as a manager in high technology companies including HP, Silicon Graphics, and Mentor Graphics. Later as the CEO of Cerebyte, he has led engagements for HP, Jack in the Box, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others. He is an experienced consultant and manager of fast growth, high technology environments. Bill can be reached via email at william.seidman@cerebyte.com.

Rick Grbavac

Vice President,  Account Management

Since joining Cerebyte in 2002, Rick Grbavac has worked with a wide variety of clients including Sears, Advance Auto Parts and Maurice’s in the retailing sector, Strategic Financial and QLKey in the financial sector and other best practice implementations including product development, IT project management, construction, manufacturing and medical.  He comes from a background in sales, marketing and organizational development where he was involved in managing sales groups, and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He was also a senior partner in the business development firm of Cason, Grbavac & Murphy.

Rick’s background in developing marketing planning systems prepared him to quickly understand the power of Cerebyte’s technology. Dedicated to helping clients dramatically improve their operations, Rick has become a trusted advisor and partner in spreading best practices and positive deviant wisdom to our client base.

Rick holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon. He can be reached via email at rick.grbavac@cerebyte.com.