About Us

Our Vision

Cerebyte uses the latest advances in neuroscience to dramatically and quickly improve performance. We will help your organization capture the wisdom and knowledge of your top performers and use it to help everyone in your organization think and act their best.

At Cerebyte we are consistently striving to help you create and sustain a culture of greatness that embodies the values of your organization. At the core of our Cerebyte Experience program is Cerebyte’s Organizational Persuasive Technology (OPT) which motivates users to adopt new learning attitudes, behaviors and skills. Additionally, with our web-based technology we can facilitate and deploy best practices to thousands of people simultaneously, so that everyone in your organization can achieve greatness.


Cerebyte was founded in 1997 by Dr. William Seidman and Michael McCauley with the purpose of helping organizations improve performance through the use of neuroscience. Cerebyte’s solution has been successfully adopted by companies such as Intel, Tektronix, Hewlett-Packard, 3Com, Collagen Aesthetics and many more industry-leading organizations. Our process is now being implemented throughout the United States, Latin America, Europe and the Far East.



William Seidman, PhD.

Chief Executive Officer and President


Dr. Seidman is the CEO of Cerebyte, Inc., a company focused on creating high performing organizational cultures. Dr. Seidman is a recognized thought leader and renowned for understanding the processes required to discover and use expert wisdom to create extraordinary organizational performance. He is co-author of Strategy to Action in Ten Days and co-author (with Rick Grbavac) of The Star Factor, an award-winning book. The Star Factor presents Affirmative Leadership, a methodology for discovering what your top performers do differently and inspiring a new level of greatness in all.

Dr. Seidman’s doctorate is from Stanford where he spent eight years studying management decision-making. As part of his doctoral dissertation, he developed a groundbreaking technique for analyzing management decision-making. The technique is the core of Strategy to Action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.

Bill’s credentials extend far beyond academia. He has more than 20 years of experience as a manager in high technology companies including Hewlett-Packard, Silicon Graphics, and Mentor Graphics. Later as the CEO of Cerebyte, he has led engagements for Hewlett-Packard, Jack in the Box, Intel, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others. He is an experienced consultant and manager of fast growth, high technology environments. Bill can be reached via email at william.seidman@www.cerebyte.com.


Rick Grbavac

Vice President, Account Management


Since joining Cerebyte in 2002, Rick Grbavac has worked with a wide variety of clients in several domains including: product development, IT project management, construction, manufacturing, insurance, medical and leadership. His extensive experience in sales, marketing and organizational development includes the management of sales groups, and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He was also a senior partner in the business development firm of Cason, Grbavac & Murphy.

Rick’s background in developing marketing planning systems prepared him to quickly understand the power of Cerebyte’s technology. Dedicated to helping clients dramatically improve their operations, Rick has become a trusted advisor and partner in spreading best practices and positive deviant wisdom to our client base.

Rick holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon. He is co-author (with Dr. William Seidman) of The Star Factor, an award-winning book. The Star Factor presents Affirmative Leadership, a methodology for discovering what your top performers do differently and leveraging that wisdom to others. Rick can be reached via email at rick.grbavac@www.cerebyte.com.



News Releases


Published Articles