Is Your Company Courageous?

August 28, 2009

By William Seidman

What creates courage? I go back to the work of Ron Riggio on transformational leadership. Commitment to a greater social good seems to be one of the keys to acting with courage.

Think about some of your favorite companies or people. Do they act courageously? The odds are good that they aren’t doing the same old safe thing year after year.

When you can get people to see something worthwhile that is beyond themselves they’ll take risks that might seem a little crazy – but that are brave.

More than ever, organizations need to be courageous. Can you honestly say that yours is?

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