Using Neuroleadership to Sustain Organizational Change

July 13, 2008

By William Seidman

If you’ve recently implemented change in your company – congratulations! But now what? Ensuring that change “sticks” is the tough part. Focused positive thinking has been shown to actually work. The Little Engine That Could (“I think I can, I think I can”) is about the power of positive thinking. Studies in social psychology and neuroscience research suggest strongly that lasting change can be sustained through a series of mental and psychological exercises. New neural pathways can be established, but to really take hold they must be reinforced. Cognitive behavioral change happens with focus, nurturance, and sustained affirmative effort. I think it’s exciting that findings in neuroscience are beginning prove their usefulness to corporate and organizational leadership and change.

NeuroLeadership: “a new field of study focused on bringing neuroscientific knowledge into the area of leadership development, management training, education, consulting, and coaching. – From NeuroLeadership.org, a group that is organizing two Global NeuroLeadership Summits in Fall 2008; one for Asia Pacific in Sydney and the other in New York. I’ll try to be at at least one of them.

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{ 4 comments… read them below or add one }

Lorrie May 18, 2009 at 10:44 pm

I took classes about this – this is really interesting…keep up the great blog!

Jocelyn May 18, 2009 at 10:44 pm

It’s amazing to see this work in action! We are in the midst of transforming an organization (through Cerebyte technology and research) and confident that the change will ’stick’. We’re seeing mindset and behavior change already.

The challenge is conveying and making others comprehend this new innovative approach, and getting them to invest in the time and resources required to get there.

Stephanie West Allen December 13, 2009 at 4:53 pm

Did you attend last year, Bill? I went to the one this year at UCLA.

William Seidman December 20, 2009 at 5:00 pm

No. I missed the conference. How was it?

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